As the year has unfolded, 3D Virtual Tours have become a must-have item for listings. What started as an "open house workaround" for coping with COVID-19 restrictions is now a staple for many sellers, for a number of reasons.

3D Virtual Tours are the closest thing you can get to an in-person viewing, and buyers research online before they ever reach out to an agent. This means your 3D Virtual Tour works on two fronts.

First, buyers are able to view more of your listing during their research phase in the most engaging way currently available. It's easy to get interest online with an Augmented Reality social post, and high-tech features like our Virtual Reality (VR) headset mode gets people to stay and engage. Second, the longer engagement time means that if a potential buyer reaches out, then it means they are truly interested in the home. So when you schedule an in-person showing, you can be sure that you are bringing a serious candidate to your sellers.

There are many other benefits to having a 3D Virtual Tour for your real estate listing, like saving everyone's time. But in this more virtual world, it can be challenging to know how to market it online. That's why we developed our Virtual Tour Playbook - a handy guide to making the most out of your 3D Virtual Tour with practical tips we've collected from our own clients. Download it below!